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Ibrahim El Badawi

An Austrralian-Sudanese storyteller,
innovation catalyst
and cultural adapter

Trusted by

Word on the street

Ibrahim  was fun, knew his sh*t and transferred a wealth of knowledge in a really short period of time.

Sara Rickards
Program Manager, Code for Australia

I highly recommend Ibrahim as a Senior E-Government Expert

Richard Kerby
Senior Inter-regional Adviser on e-Government, United Nations

A highly engaging session on  how to embrace life, connection and possibilities in a multi-cultural, interconnected world. Feedback from his session has been fantastic.

John Kugel
Co-Founder, Gone Bush Adventures

Ibrahim is extremely knowledgeable, fun, and engaging.

Lucía Bautista
Program Coordinator, University of Technology Sydney

I've known Ibrahim for several years now! An active member of the Fishburners community, you'll always find him connecting with new people and businesses. Ibrahim is always happy to give up his time to give back and help other founders succeed.

Georgia Marshall
Marketing & Community Associate, Folklore Ventures

Ibrahim was one of the very first members of our international delivery network and was instrumental in helping to shape it and to roll out the ODI's work to the Middle East.

Richard Stirling
CEO at Oxford Insights

I had the chance to work with Ibrahim while I was trying to drive Open Data and e-Participation while at the Qatar MoTC. During our engagement, Ibrahim was always so professional and dedicated. It was a great job delivered. His sessions were well delivered and received much good feedback.

Serene Ho
Senior Digital Development Specialist at The World Bank

I inspire leaders to
be future ready... today!


My leadership approach can help you thrive and navigate this digital 21st century.

Executive leadership programs
Cross-cultures education
Digital skills for leaders
Policy design
Young  leaders programs

Why do people lineup outside Apple's store but not Samsung's? And which one is your story?

Storytelling workshops
Coaching and advisory
Data driven stories
Stories for organisational change
Stories for startups

Digital transformation to enable growth in SMEs , big corporates and not for profit organisations.

Public sector transformation
Building data-driven organisations
Digital skills for leaders & executives
Designing strategies and policies
Global best practices

Featured recent contributions
from Australia and overseas.

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My story

I am Ibrahim

A professional storyteller, a global citizen and an expert in innovation and digital transformation.

My driving passion is inspiring and helping leaders  become future ready.


Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!